INTRO

Hands-on multi-disciplined B2B marketing leader with 15+ years of experience developing strategies and programs with demonstrated growth and revenue attribution.

EXPERIENCE

My experience is primarily in early- to late-stage tech startups targeting diverse audiences and accounts across several verticals including healthcare (providers, payors, life sciences, pharmacies), banking & financial services, hospitality, and telecom. I have both built programs and teams from scratch and optimized or revamped established programs to reduce costs, improve efficiency, and enable scalability.

SKILLSET

My skillset spans a broad range of disciplines including brand, content, search (SEO/SEM), demand creation and lead generation, sales enablement, marketing operations, product marketing, and events. I excel at developing ABM (account-based marketing) and ABX (account-based experience) strategies that are rooted in a deep understanding of org structures and buying teams.